definition: emphasizes the readers reception of a literacy text.
- focuses on the scope for negotiation and opposition
- any 'text' is not passively accepted by the audience but interpreted based on their indivudal culture and background and life exp
- meaning is created within the relationship between the reader and text
What do we interpret from a message?
Stuart halls on social positioning - the meanings of messages are able to be distorted and interpreted different by the audience
messages are encoded with meaning; decoded by audience to mean something
Dominant (hegemonic) reading:
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