Monday 3 June 2013
Friday 31 May 2013
Monday 27 May 2013
Wednesday 8 May 2013
David Gaunlet incomplete
Uses a garden to represent web 2.0 and it is similar to a communal allotment rather than a set of private gardens, where different users can come to tend and add to. This is what Tim Burners Lee had in mind, that all users will not just be readers but writers too for example wikipedia, flickr and youtube. Diverse range of stuff available are available on these sites.
Wednesday 24 April 2013
Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
I am going to be discussing creativity in relation to research and planning and how it contributed to creative decision making.
"Creativity involves breaking out of established patterns in order to look at things in a different way". Researching typical conventions for a thriller helped me with my creative skills as I looked into what were the norms of a thriller opening. Some of the conventions i adhered to were establishing an equilibrium, introducing the antagonist, a policeman who was not clearly shown to be the protagonist and many more. This gave me an idea into how I should plan my thriller opening. I also saw shinning and se7en as inspiration and used intertextuality by using part of host. The scene in the bedroom of se7en and
I also included a hybrid of genres, using a psychological thriller and a crime thriller. I realised from researching into genres, that because it is difficult to be creative within boundaries, it is common to use a hybrid of genres, which is what I
Wednesday 20 March 2013
genre theory
Rick Altman links genre and theories of language and communication. Genres classified as 'semantic' elements (music, character types, familiar objects e.g. guns, fangs) and 'syntactic' structures (structure, character relationships creates building blocks. Western, horror and musical genres operate these approaches together.
Media forms have become more cross-generic or hybrid or mashed.
Media forms have become more cross-generic or hybrid or mashed.
Friday 15 March 2013
Napsters impact on the music industry
Napster was launched by Sean Parker and Shawn Fanning in 1999. The founders were aged 17 and 18 respectively and their idea of peer to peer file sharing revolutionized the music industry. Prior to napster, people could only consume music by buying hard copys such as a CD's, cassettes, recording off a radio or sending records to friends and others. However, Napster enabled users to download music for free!
Wednesday 13 March 2013
"Representations in media texts are often simplistic and reinforce dominant ideologies so that audiences can make sense of them". Evaluate the ways that you have used or challenged simplistic representations in one media products you have produced.
I am going to discuss theories of representation in relation to my foundation portfolio, which was a thriller opening called "mind games". My group decided to adopt a crime thriller in our opening after looking at some existing media texts such as The Shining and Se7en and we decided to target the 18 to 25 year old age group of both male and female. We came up with this decision because of our audience research.
In terms of gender, we adhered to representations by using two males to play the antagonist and protagonist roles. This stereotype, that the protagonist and antagonist roles are played by men, is common for thriller films. We used Rahul as the antagonist and dressed him up using props and costumes e.g. old tattered clothing to show his roughness. This was done to give meaning to the audience, through the use of mise-en-scene, that Rahul is the antagonist of our thriller film. We also used dark, gloomy lighting whenever Rahul was shown on screen, linking this lighting to darkness and evil, further emphasizing Rahul's role as the antagonist. An example of this would be when Rahul is sitting on his bed smoking a cigarette; there was minimal lighting and the room was perfectly lit to convey the meaning my group wanted.
The protagonist role, a policeman played by myself, was represented through the use of a typical policeman's costume, badge and hat. The camerawork used when filming the policeman in action was typically high angles to help sympathise for him, however there was no close ups to fully show that he is the protagonist and whether or not he will last long in the film. This was one of my weak points in our thriller opening. Parallel editing was also used to create a narrative that the policeman was after the psycho killer. This also helped establish the character roles and also allowed my group to implement a cliffhanger enigma code in our thriller opening. It left questions to be asked such as "Who will survive out of the two?" or "Is the policeman going to the right house?". This is important for the audience as it keep's them wanting to know what will happen next and wanting to go to the cinema to watch our thriller movie.
"Stereotypes are a label that involves a process of categorization and evaluation", a quote by O'sullivan et al from 1998 about representation. He believes that stereotypes can be shorthand to a narrative because such simplistic representations define our understanding of media texts, for example we know who is good and who is evil. In relation to my thriller opening, this can be applied as it is due to the stereotypes and semiotics of a villain doing wrong, e.g. smoking and having a knife, that the audience can understand. representations and therefore define their understand of my thriller opening. My representations might be read in an ideological way. The audience may read, through my representations, that the antagonist is the psycho path. However for the protagonist, my group were not clear as to whether the policeman will last the opening of our thriller as he does not seem to look like the actual protagonist, due to the lack of close ups and him being alone without any weapons.
My group also included Propp's theory on character roles. We included a villain which was the psychopath. However, one main character role which was not clearly established was the hero. There was no clear antagonist as mentioned before due to the lack of close ups etc., so here is another weakness of our thriller opening. Also, the inequality of men and women was also portrayed in our opening as the two characters on screen were both men, further emphasizing the stereotypical character roles in a thriller of a patriarchal society.
In conclusions, I believe that me and my group did use simple representations and do reinforce dominant ideologies to allow the audience to make sense of them.
In terms of gender, we adhered to representations by using two males to play the antagonist and protagonist roles. This stereotype, that the protagonist and antagonist roles are played by men, is common for thriller films. We used Rahul as the antagonist and dressed him up using props and costumes e.g. old tattered clothing to show his roughness. This was done to give meaning to the audience, through the use of mise-en-scene, that Rahul is the antagonist of our thriller film. We also used dark, gloomy lighting whenever Rahul was shown on screen, linking this lighting to darkness and evil, further emphasizing Rahul's role as the antagonist. An example of this would be when Rahul is sitting on his bed smoking a cigarette; there was minimal lighting and the room was perfectly lit to convey the meaning my group wanted.
The protagonist role, a policeman played by myself, was represented through the use of a typical policeman's costume, badge and hat. The camerawork used when filming the policeman in action was typically high angles to help sympathise for him, however there was no close ups to fully show that he is the protagonist and whether or not he will last long in the film. This was one of my weak points in our thriller opening. Parallel editing was also used to create a narrative that the policeman was after the psycho killer. This also helped establish the character roles and also allowed my group to implement a cliffhanger enigma code in our thriller opening. It left questions to be asked such as "Who will survive out of the two?" or "Is the policeman going to the right house?". This is important for the audience as it keep's them wanting to know what will happen next and wanting to go to the cinema to watch our thriller movie.
"Stereotypes are a label that involves a process of categorization and evaluation", a quote by O'sullivan et al from 1998 about representation. He believes that stereotypes can be shorthand to a narrative because such simplistic representations define our understanding of media texts, for example we know who is good and who is evil. In relation to my thriller opening, this can be applied as it is due to the stereotypes and semiotics of a villain doing wrong, e.g. smoking and having a knife, that the audience can understand. representations and therefore define their understand of my thriller opening. My representations might be read in an ideological way. The audience may read, through my representations, that the antagonist is the psycho path. However for the protagonist, my group were not clear as to whether the policeman will last the opening of our thriller as he does not seem to look like the actual protagonist, due to the lack of close ups and him being alone without any weapons.
My group also included Propp's theory on character roles. We included a villain which was the psychopath. However, one main character role which was not clearly established was the hero. There was no clear antagonist as mentioned before due to the lack of close ups etc., so here is another weakness of our thriller opening. Also, the inequality of men and women was also portrayed in our opening as the two characters on screen were both men, further emphasizing the stereotypical character roles in a thriller of a patriarchal society.
In conclusions, I believe that me and my group did use simple representations and do reinforce dominant ideologies to allow the audience to make sense of them.
Friday 1 March 2013
David Gauntlett
"The media" in the past, was like some people sitting around a radio set looking at the radio times wondering what's going to be on and when or some people queueing up from 8 o'clock for a movie at a cinema. Time was important in the past as schedules would be set by the media which media consumers would have to respond to and shape their life's around. Also, psychologically, the media has a dominant role. There wasn't much choice as to how and when to get their media as it was dictated by the media institutions. You also needed big recording devices in the past to record and you needed a big broadcasting company to distribute your recordings, which cost a lot. Nowadays, we can produce and share media using small media devices such as laptops or mobile phones and put them up on sites such as youtube.
Wednesday 13 February 2013
notes
Notes on mass audience regarding media effects on them
PASSIVE:
PASSIVE:
Fredric wertham:
he targeted comics and tv, wrote the book seduction of the innocent (1950's) he claimed comics were bad as they easily manipulated young chlidrens innocent mind.
Violence ---> Comics ---> kids
Danger to our kids morality. Seduction to what is repressed and wrong, the slight insight to it seduces people de to them being curious (kids).
repeatedly exposed to certain things will make you become less sensible
Desensitization - less senstitive in the face of certain messages and losing our sense of morality
"society will never be perfect"
Morale panics:
feeling expressed by individual groups, trying to manipulate media to make them believe certain thigs which seems necessary, audience listen to media.
Video games create moral panic on kids, misleading them due to this exposure. Kids are experimenting games above their age and its easier to access these games. moral panic as a result of the riots
Uses and gratification:
meeting needs of the audience.
sexual gratification
Violence ---> Comics ---> kids
Danger to our kids morality. Seduction to what is repressed and wrong, the slight insight to it seduces people de to them being curious (kids).
repeatedly exposed to certain things will make you become less sensible
Desensitization - less senstitive in the face of certain messages and losing our sense of morality
"society will never be perfect"
Morale panics:
feeling expressed by individual groups, trying to manipulate media to make them believe certain thigs which seems necessary, audience listen to media.
Video games create moral panic on kids, misleading them due to this exposure. Kids are experimenting games above their age and its easier to access these games. moral panic as a result of the riots
Uses and gratification:
meeting needs of the audience.
sexual gratification
Recepton Theory
Are people passively accepting media texts?
definition: emphasizes the readers reception of a literacy text.
What do we interpret from a message?
Stuart halls on social positioning - the meanings of messages are able to be distorted and interpreted different by the audience
messages are encoded with meaning; decoded by audience to mean something
Reception models
Dominant (hegemonic) reading:
definition: emphasizes the readers reception of a literacy text.
- focuses on the scope for negotiation and opposition
- any 'text' is not passively accepted by the audience but interpreted based on their indivudal culture and background and life exp
- meaning is created within the relationship between the reader and text
What do we interpret from a message?
Stuart halls on social positioning - the meanings of messages are able to be distorted and interpreted different by the audience
messages are encoded with meaning; decoded by audience to mean something
Dominant (hegemonic) reading:
Wednesday 6 February 2013
Investigation into Media Effects theory
Hyperdermic syringe theory
watch how tv ruined your life and also embed the video we did
watch how tv ruined your life and also embed the video we did
Wednesday 30 January 2013
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